The moment that Captain Marvel starts working is when Brie Larson’s hero crashes in through the roof of a Blockbuster Video. If you thought that nerd culture’s recent spate of eighties nostalgia was overbearing, just you wait. The nineties are back baby. Her first reaction to it is to blow the head off a True Lies standee. The disappearance of the video store was a great blow to the growing democratisation of culture; our local one was family owned, lived in a tiny place between the One-Stop and a chippy. They had as complete a collection of the studio Ghibli films as I think it was possible to have, the proprietor was the guy who introduced us to them.
I listen to a lot of podcasts, I always did before but now that I drive to my new job having to concentrate on the road means that I’m not able to skip the adverts. There’s one app that is being pimped everywhere recently called robinhood, a cursory search informs me that it is stylised without a space or a capital because of course. It claims to be opening up trading to all, allowing commoners access into the rarified world of capital. It is of course outside of its marketing puff one of the most petit-bourgeois concepts imaginable nobody without any money is gonna get rich off their fucking backs. And in the most self-congratulatory liberal way possible they brag about having an option to only invest in companies with female CEOs — so proud, a part of me dies every time.
There’s a scene about midway through when Ben Mendelsohn’s, sell out, stuffed shirt, businessman bad guy is laying out his evil plan. After they take control of The Oasis, the virtual reality game that has become the bedrock of society in the ruined and desolate world of the 2040s, they’ll jam it full of advertising. In a cute little note, they throw up graphics reminiscent of crappy, free-to-play mobile games. ‘We estimate’, he says, ‘that we can fill roughly eighty percent of the visual field with ads before the player will have a seizure.