Analysis · Philosophy

Beyond Postmodernism: The Apple Store

Okay, let’s start here by outlining the supermarket as the ultimate postmodern shopping experience. A dizzying and purposefully confusing arrangement of choice, designed to distance ourselves from the physical reality of the products we wish to purchase. Which instead encourages us to facilitate our interaction with the world through recognisable branding, as brand awareness is… Continue reading Beyond Postmodernism: The Apple Store