Tag: Critical Theory
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Beyond Postmodernism: The Apple Store
Okay, let’s start here by outlining the supermarket as the ultimate postmodern shopping experience. A dizzying and purposefully confusing arrangement of choice, designed to distance ourselves from the physical reality of the products we wish to purchase. Which instead encourages us to facilitate our interaction with the world through recognisable branding, as brand awareness is…
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Beyond Postmodernism
Postmodernism is a trap. Linguistically it defies definition, that post- positions it as a critical framework that can only be defined by its relationship to modernism. It also presents itself as the end game of criticism, how does a culture evolve from a postmodern one? Would that be a post-postmodern world, it’s too linguistically clumsy…
A Grand Quiet 